AI’s unfulfilled potential
Generative AI has sparked excitement across industries, and the marketing hasn’t been far behind. There have been promises of new heights of efficiency, innovation, decision-making, and, of course, profits. But the reality today is stark: too many AI initiatives fall far short of expectations. Hallucinations, lack of explanability, and poor-quality answers have left business users disappointed. Businesses need more than promises; they need AI that works consistently, transparently, and accurately.







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