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How to personalize and enrich the shopping experience

Hyper-personalization in e-commerce is a must-have to create unique, differentiated, and customized customer relationships. Here's how to do it in an easier way.

In this article

How to capitalize on the buying process to enrich offers?

In order to cope with competitors, companies must rethink their customer journeys and the processing of their data. Hyper-personalization has become a must-have to create unique, differentiated, and customized customer relations on all media and without delay.

The challenge is to ensure a quick and easy shopping experience, combined with an offer adapted to individual needs.

Several solutions have been implemented in recent years, such as chatbots or platforms entirely dedicated to customer relations (before and after sales). Nevertheless, these exchanges are often highly targeted and the wealth of information shared is often not used or only slightly used due to the difficulties encountered in processing and segmenting the key data from these conversations.

Use shared data to personalize and enrich your offer

In order to differentiate themselves, companies rely on the personalization of their offer, hoping to keep their customers and increase their average basket size. Therefore, it is essential to know your customer well.

Our skills in Automatic Natural Language Processing allow us to identify and extract key information shared by a user in all telephone conversations, emails, chatbots, etc. Lettria's offer facilitates the collection and use of this data to personalize your offer (insurance for the client's watch collection) and enrich it (by offering to insure the client's pets).

The benefits of this solution are threefold:

  • Expand the average customer basket (with additional offers)
  • Improve the personalization of the offer thanks to the personal data transmitted
  • Automate data processing (improved usage/archiving)

NB: Lettria also offers GRPD compliance services to avoid any financial, image or cybercrime risks related to the misuse of customer data.

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Our partners' use-cases

  • Insurance: Propose a unique insurance basket for each user through the analysis of formal and informal exchanges with customers. The objective is to propose personalized and complete offers (adapted to specific requests: animals, second home, jewelry, business, etc.).
  • Banking: Identify customers' consumption habits and their financial/financing needs (consumer loans, rental investment loans, business financing, etc.).
  • Retail: Analyze customer interactions to propose complementary/additional products adapted to their needs to increase their purchases.

Frequently Asked Questions

Can Perseus integrate with existing enterprise systems?

Yes. Lettria’s platform including Perseus is API-first, so we support over 50 native connectors and workflow automation tools (like Power Automate, web hooks etc,). We provide the speedy embedding of document intelligence into current compliance, audit, and risk management systems without disrupting existing processes or requiring extensive IT overhaul.

How does Perseus accelerate compliance workflows?

It dramatically reduces time spent on manual document parsing and risk identification by automating ontology building and semantic reasoning across large document sets. It can process an entire RFP answer in a few seconds, highlighting all compliant and non-compliant sections against one or multiple regulations, guidelines, or policies. This helps you quickly identify risks and ensure full compliance without manual review delays.

What differentiates Lettria Knowledge Studio from other AI compliance tools?

Lettria focuses on document intelligence for compliance, one of the hardest and most complex untapped challenges in the field. To tackle this, Lettria  uses a unique graph-based text-to-graph generation model that is 30% more accurate and runs 400x faster than popular LLMs for parsing complex, multimodal compliance documents. It preserves document layout features like tables and diagrams as well as semantic relationships, enabling precise extraction and understanding of compliance content.

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